Step into the Story—Experience Design in Immersive and Experiential Spaces 

Las Vegas doesn’t just build spaces—it builds worlds. From the Roman grandeur of Caesars Palace to the immersive tech of the Sphere, we lead the way in immersive and experiential design—an approach that blends storytelling, emotion, and sensory cues to transform how people interact with space.

Join SMPS Las Vegas for a dynamic panel discussion with leading experts in experience design, placemaking, and spatial storytelling . We’ll explore how experiential thinking is reshaping the built environment—and how marketers, business developers, and seller-doers in the A|E|C industry can harness it to elevate client experiences and firm messaging. 

Discover the strategy behind creating emotion through environment
Learn how immersive thinking is influencing retail, entertainment, healthcare, and more
Find out why Las Vegas is the global testing ground for next-level experience design
Understand how experimental thinking can enhance how your firm tells its story —not just what you do, but how it feels to work with you.