Join PRSA Las Vegas for an engaging Influencer Summit + Mixer, an opportunity to explore one of the fastest-growing areas of public relations: influencer marketing. This event will feature a moderated panel discussion with three influencers across different sectors, offering insights into best practices for collaboration, strategy, measurement, and ethical considerations.

What to Expect:

Panel Discussion (5 – 6 p.m.)

• Influencer Collaboration: How influencers evaluate partnerships and the key elements agencies should consider when reaching out
• Content & Compensation: Preferred content guidelines, required assets, and budgeting tips for paid collaborations
• Measuring Impact: Setting KPIs and the tools needed to track influencer success
• Strategy & Targeting: The balance between micro vs. macro influencers, organic vs. paid partnerships, and selecting the right platforms
• Ethics & Transparency: Disclosure requirements and ensuring content accuracy for audience trust

Mixer & Influencer Networking (6 – 7 p.m.)
Connect with PR professionals and local influencers, building valuable relationships for future collaborations. One complimentary drink will be provided along with light bites.

Don’t miss this chance to gain actionable insights and connect with key voices in the influencer space!