The Senior Care Marketing & Sales Summit (SMASH), proudly organized by HMP Global, is a premier three‑day conference taking place October 20–22, 2025, at the JW Marriott Las Vegas Resort & Spa in Las Vegas, Nevada conferencealerts.com+15conferenceindex.org+15hmpglobal.com+15. It is tailored specifically for senior living marketing and sales executives, featuring over 40 dynamic sessions including workshops, master classes, and foundational tracks designed to meet the evolving needs of multi‑site, forward‑thinking senior care organizations linkedin.com+1hmpglobalevents.com+1. Attendees can connect with more than 470 C‑suite decision‑makers and industry solution partners, gaining actionable strategies around storytelling, conversion optimization, lead generation, and AI‑powered personalization—all aimed at accelerating growth in a fiercely competitive environment